Cleanliness campaign by IGNCA and Sulabh International

The Indira Gandhi National Centre for the Arts (IGNCA) has taken the lead in integrating culture into the Swacch Bharat initiative with a week-long campaign that includes an awareness exhibition and a lecture series by Shri Arunachalam Muruganantham, the social entrepreneur hailed for bringing the issue of women’s menstrual hygiene in India to the mainstream.

The ‘Swacch Srishti’ event will be inaugurated on October 1 and the exhibition curated by Shri Bageshwar Jha in collaboration with Sulabh International will showcase the significance of health and hygiene in contemporary times. The ‘Swacchta’ exhibition at the IGNCA will be open to the public on all days from 10 am to 6 pm from October 3-8.

On Monday, October 3, the Centre will host a talk by the Padmashri awardee Shri Muruganantham, the inventor of the low-cost sanitary pad making mini-machine which has revolutionized the concept of menstrual hygiene in rural India.

Often dubbed as India’s ‘Menstrual Man’, a moniker he got from the prize-winning documentary made on his achievements, Shri Muruganantham has been marketing his machines across India, additionally helping thousands of rural women earn a living by manufacturing the affordable sanitary pads. He is currently planning to expand the production of these machines to 106 nations.

In a separate lecture on Wednesday, October 5, Dr Ram Autar will share the ideas of ‘Swacchta’ as described in ancient literature.

The IGNCA will, over the week, also organize a painting competition for school students (Oct  4) on the theme of cleanliness, a two-day cartoon workshop (Oct 6-7) by Raipur-based artist Shri Triambak Sharma, and a fashion show by students of the Sulabh Sanitation Club.

Final Poster Sulabh. 22-9-  5 pm ai

Swachchata Exhibition by IGNCA and Sulabh International Social Service Organisation


S.No. Event to be held Date Time Venue
1. Swachchata Exhibition

Days: 3 to 8 October 2016

[Display on all days*]

1 October 2016 Inaugural Ceremony:

4 pm – 5 pm




10 am to 6 pm

Auditorium, C.V. Mess, Janpath


Gallery no.1,  Twin Art Gallery,  C.V. Mess, Janpath

2. Talk by

Shri Arunachalam Muruganantham

3 October 2016 11 am Auditorium, C.V. Mess, Janpath


3. Painting Competition  on the concept of Swachchata (Students of Sulabh Public School and others) 4 October 2016 10 am to 1 pm Foyer, Twin Art Gallery, C.V. Mess, Janpath


4. Lecture, ‘Pracheen Shastron mein Swachchata’ by

Dr. Ram Autar


5 October 2016 11 am Auditorium, C.V. Mess, Janpath


5. Cartoon workshop by artist from Raipur


6 -7 October 2016 10 am to 12 pm

2 pm to 4 pm

Conference Room, C.V. Mess, Janpath
6. Valedictory Programme


Fashion Show

(by students of Sulabh Sanitation Club)


Cultural  Programme by Folk artists

8 October 2016 4 pm to 6 pm



5 pm to 5.45 pm



6 pm to 7 pm

Auditorium, C.V. Mess, Janpath

*Sulabh International would have stalls on all days exhibiting – Standees, Models on Swachchata, Stalls by Swachchata Workers of NaiDisha (Alwar-Tonk), Bal evam Mahila Vikas and Hirmathla, Videos, Literature, Swachchata Rath.

There may be a few stalls by NGOs recommended by the Ministry of Drinking Water and Sanitation.




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